Oxana Popkova is a consultant based in London who specialises in luxury fashion, accessories, fine jewellery, home and entertainment. With over 20 years of experience, she provides advice on business development, commercial and retail strategy, and in-store training. Oxana's primary focus is on growing her clients' international wholesale business by advising on business strategy, marketing, sales, and team training. She has cultivated meaningful and longstanding relationships with majors and independents in every continent, resulting in brand activation in major cities such as LA, New York, London, Paris, and Cannes. Oxana works with the film industry securing product placements in films with A-list actors. She has active projects in the United States, Europe, Asia, and the Middle East.